Ethique Heali Kiwi - Calming Solid Shampoo Bar for Dry, Itchy, Flaky, and Oily Scalps and Hair

Ethique: Revolutionizing the Cosmetics Industry

Ethique, founded in 2012 by Brianne West, CEO and Founder, started in her kitchen as an experiment with solid shampoo bars. Today, the brand boasts over 100 products spanning haircare, skincare, and body care.

Our Mission and Commitment to Sustainability Ethique's mission is to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is a core part of this mission. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, over 3 million gallons of water from being wasted, and has planted more than 350,000 trees. This is just the beginning of the brand's commitment to environmental regeneration.

Compact by Design: Efficiency and Sustainability Ethique has created the "Compact by Design" initiative to identify products that, while may not look very different, have a more efficient design. By removing excess air and water, products require less packaging and become more efficient to ship. These small differences in product size and weight lead to significant carbon emission reductions.

Our Conscious and Concentrated Products Ethique's products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. The brand focuses on creating conscious and concentrated haircare, skincare, and body care products to help make giving up the bottle easier.

Highlighting Our Shampoo Bar One of Ethique's standout products is the Calming Shampoo Bar. This soap-free bar gently cleanses the scalp with a rich lather, thanks to a blend of oils and soothing oatmeal that help calm and nourish the scalp. The powerful blend of neem and karanja oils, renowned for their healing properties in Ayurvedic medicine, along with cocoa butter and coconut oil, provide softness and shine to your hair.

Savings and Sustainability Each Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. The bar's recyclable, home-compostable packaging allows for easy disposal, returning nutrients to the soil.

Ethical and Sustainable Ingredients Ethique's products are formulated using vegan, cruelty-free, palm oil-free, paraben-free, and renewable ingredients, sourced from sustainable producers paid a fair wage.

Explore Ethique's Routine and Favorites Ethique invites you to shop the brand's full routine and discover its range of favorite products, all designed to help you make the switch to sustainable, plastic-free alternatives.

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